AP Vault
Study smarter: a scalable Shopify store selling digital AP exam guides, unit by unit.
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AP Vault is a digital study brand helping high-school students prepare for their Advanced Placement exams with clear, structured resources — starting with AP U.S. History.
We designed and built their Shopify store from the ground up: a clean, distraction-free experience organised by course and unit, so a student can find exactly what they need for the topic they’re studying tonight.
Free unit overviews let students try before they buy, individual unit guides keep the entry price low, and a master bundle with essay prep gives serious students everything in one purchase at 45% off. The store puts AP Vault’s credibility front and centre — guides reviewed against real past AP exams and built with AP teachers who have 50+ combined years of classroom experience — and it’s ready to scale to World History, Human Geography, Psychology and Government.
The challenge
AP Vault needed to sell digital study guides to students who are price-sensitive, short on time and sceptical of paying for study material online. The store had to make dozens of units across multiple AP courses easy to navigate, and give students a reason to trust it before spending a dollar.
Our solution
We structured the store by course and unit so every guide is two clicks away, added free unit overviews so students can preview the quality first, and priced individual units low ($20) to reduce the barrier to the first purchase. A master bundle with essay prep offers the full course at 45% off, and an email list captures interest for upcoming subjects. Digital delivery means instant access after checkout.
Numbers that
moved the needle.
